“You can’t lead the people if you don’t love the people. You can’t save the people if you don’t serve the people.”
— Cornel West

Administrators play a profound and integral role within their schools and the communities they serve. Having experienced the role firsthand, I view school leadership as being at the very center of it all—a position that provides a unique opportunity to understand and influence the well-being of staff, students, and families. Effective leaders maintain a pulse on their school community, actively listening, supporting, and responding to the needs of those they serve. Through this, they help cultivate a positive, inclusive, and supportive culture where everyone feels valued and connected.

At its core, leadership in education is about service. To stay united and purposeful in your work, it is essential to be intentional in how you serve each group within your school community:

Your Students

Students are the heart of our work and the future we are helping to shape. You have the privilege and responsibility of guiding them toward a brighter tomorrow. Show them what is possible—and more importantly, help them believe that they are possible. Regardless of the grade level, every educator plays a critical role within a student’s educational journey.

Students need to feel seen, supported, and unconditionally cared for. Even when faced with challenges, it is important to remember that for some students, you and your staff may be the most consistent source of encouragement and stability in their lives. Your belief in them can be the turning point that helps them overcome obstacles and realize their potential. Be that steady presence and beacon of hope.

Your Families

Families are essential partners in education. Creating a welcoming and inclusive school environment allows them to feel connected and empowered. Trust and respect must be intentionally built over time, especially since families may remain connected to your school for several years—or longer when siblings are involved.

Encourage families to engage with the school community by visiting campus, volunteering, or participating in events. Go beyond surface-level interactions—take the time to understand their stories. Ask about their hopes and dreams for their children. When families feel heard and valued, stronger partnerships form, ultimately benefiting student success.

Your Teachers and School Support Staff

A successful school is built on the strength of its people. Clear, consistent communication is vital in fostering a compassionate and collaborative culture. Every staff member—teachers, paraprofessionals, office personnel, custodians, and support staff—plays a crucial role in the daily success of the school.

Make it a priority to show appreciation regularly, not just during designated recognition weeks. What matters most is showing up for your staff during both the high and low moments. Listen to their voices, invite their input, and empower them to contribute to decision-making. When staff feel valued and included, they take greater ownership in the school’s success. Remember, this is not just your school—it is our school. It is always about we, not me.

Districts, School Boards, and Policymakers

Leadership extends beyond the school building. District leaders, school board members, and policymakers play a critical role in shaping the resources and policies that impact your school. Build authentic relationships with them that go beyond formal visits and evaluations.

Invite them into your school to see the full picture—the successes, the challenges, and the unique culture you are building. Share stories that highlight not only academic achievement, but also the sense of community and belonging within your school. Take initiative to learn who they are, connect with them, and communicate regularly. They can serve as powerful advocates for your students and your school when they understand your needs and vision.

The Business World and the Community at Large

The broader community and business sector offer valuable insights into the skills and competencies students need for the future. They often have a clear understanding of workforce demands and emerging opportunities in the 21st century.

Building partnerships with local businesses and community organizations strengthens your school’s impact. These partnerships can provide resources, mentorship, real-world learning experiences, and sponsorship for school events. When the community invests in your school, students gain exposure to opportunities that extend beyond the classroom.

Ultimately, leadership is rooted in relationships and service. When you lead with love, empathy, and purpose, you create an environment where people feel valued, supported, and inspired. By serving your students, families, staff, and community with intentionality, you not only strengthen your school—you help shape a future where everyone has the opportunity to thrive.